A Style Guide With Casual Sneakers

"It was 1995 and Tinker Hatfield's Air Max were a social phenomenon, although not as 



much popular as the American brand wished and a little detached from the running 



environement. The successor in the design of Air Max, Sergio Lozano opted for a more 



aggressive style , which made the Air Max 95 one the most wanted sneakers in fashion 



stores of Japan. However the shoe wasn't still adopted by runners.



Then arrived 1996 and 



Nike introduced two different models of the Air Max. The first was an upgrade of the 



AM95 following it's design with stylish lines. In fact, Sergio Lozano said that it took 



the inspiration from the waves of the sea. The second was the Air Max 96 II, remembering 



the classic style of the athletes including a mesh and reinforcements in areas of more 



tension. Both new kicks shared the shoe last and the midsole with air chambers of two 



densities.

Despite the innovations and improvements, it was hard to make a place in the 



running catalog of Nike and get a place alongside the Rift, the Footscape and the 



first genertion of the Zoom, all this without mentioning the athlete's favourites such 



as the Eldoret or the Jasari. But all changed when they reached to fit the Air Max 96 



to Michael Johnson, the man of the golden slippers, for the advertising campign of the 



Olympic Games.



The launch of the Air Max 96 before Atlanta's Olympics gave to the first 



release a bit more relevance than to the Air Max 96 II, but in any case the two runners 



demonstrated to the most skeptical that those big air chambers had its place in the gyms 



as in the streets. 

For its 20th anniversary, Nike has decided to give to the two 



versions of the Air Max 96 what they have always sought: the highest lightness possible. 



The midsoles are updated with the new Air Max units and a foam that removes the extra 



weight, but remain faithful to it's original upper. The challenge now is to choose one : 



Max 96 or Max 96 II?



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